Cindy led the development and execution of ‘Beyond the Label’, NCSS’ mental health anti-stigma public education campaign. Her other notable projects in NCSS include ‘See the True Me’, a disability awareness campaign celebrating the abilities of persons with disabilities, and the President’s Challenge campaign. She believes that it is a blessing to be able to empower individuals and their families to live with courage and dignity through public education. Prior to NCSS, Cindy ran national campaigns in the Health Promotion Board and National Environment Agency, including the I Quit (tobacco control), Be Positive (destigmatisation of persons with HIV), and Dengue Prevention. Prior to joining the public service, Cindy was doing product marketing and branding in the luxury goods industry.
Cindy loves to swim, cycle and hike in her free time.